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Strategic Marketing

Systematic approach to
defining the what, why,
who, where and how.

 

Coming up with a sound and comprehensive strategy is not rocket science – but it is a science. We believe that there is no short-cut to success. Defining a company‘s market positioning and marketing mix requires a systematic approach to research and analysis, stock-taking and focusing on the company‘s USPs.

Balfour Beatty Rail

 

Company Key Facts

Market leader in full-spectrum rail infrastructure solutions

  • Client name
    Balfour Beatty Rail
  • Client since
    1999
  • Industry
    Infrastructure / Transport

 

Case Study

  • Long-term development of the company‘s strategic market positioning
  • Development and trickle-down distribution of key messages for the
    company‘s product and service offering

strategic market positioning 2000-2005

strategic market positioning 2006-2007

strategic market positioning 2008-2009

strategic market positioning 2010-2011

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HYTORC

Company Key Facts

One of the world's leading brand names in torque-controlled,
precision pre-tension bolting technology

  • Client name
    Hytorc
  • Client since
    2008
  • Industry
    Infrastructure

 

Case Study

  • Redefining the company‘s go-to-market approach from product-focus to
    solution-orientation by industry and application
  • Introduced Key Account Management to support new sales approach

Technical Documentation

Application-specific Technical Documents

Facelift for Training Centre

Training center for sales and technical personnel of Channel Partners as part of
Key Account Management

Facelift for Training Centre

Training center for sales and technical personnel of Channel Partners as part of
Key Account Management

Facelift for Training Centre

Training documentation for sales and technical personnel of Channel Partners as part of
Key Account Management

Facelift for Training Centre

Training documentation for sales and technical personnel of Channel Partners as part of
Key Account Management

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Yingli Green Energy

 

Company Key Facts

One of the world's largest vertically integrated photovoltaic manufacturers

  • Client name
    Yingli Green Energy
  • Client since
    2007
  • Industry
    Renewable Energy

 

Case Study

  • Establishing a professional position and image for a
    Chinese global player in the European market
  • Creating a suite of collaterals for different EU markets

Technical Documentation

Targeted at Channel and Implementation Partners | Data Sheets

Technical Documentation

Targeted at Channel and Implementation Partners | Case Studies

Technical Documentation

Targeted at Channel and Implementation Partners | Installation & Safety Manual

Technical Documentation

Targeted at Channel and Implementation Partners | Installation & Safety Manual

Technical Documentation

Targeted at Channel and Implementation Partners | Installation & Safety Manual

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